News / Breast Cancer Awareness

ADPHC and MSD team up with Deliveroo to drive breast cancer awareness

Play your part this October by raising breast cancer awareness through the second edition of EMBRACE Campaign

17 October 2022 -Did you know that every 14 seconds, someone is diagnosed with breast cancer, globally?

This shocking statistic is one of many, so it’s important to raise awareness for this serious condition, particularly during Breast Cancer Awareness Month.

It runs throughout October, featuring various initiatives aiming to raise awareness of the importance of early detection.

In line with this, leading global biopharmaceutical company MSD and Deliveroo, supported by the Abu Dhabi Public Health Centre, have partnered to magnify this message during this month.

They will be running a campaign called ‘Embrace’ which aims to amplify awareness surrounding breast cancer during October. The 2022 edition of this campaign has kicked off on the popular food-delivery app Deliveroo, to ensure the message reaches users in the UAE in the comfort of their homes. But, how will it work?

Users will receive educational flyers and will be able to spot an awareness banner on the Deliveroo app throughout the month of October. These will include messages to encourage breast cancer screening and educational content related to the disease.

Deliveroo riders will be getting involved too, kitted out in pink uniforms, while driving pink bikes to magnify awareness for the cause.

Free screenings will also be available across multiple centres across Dubai and Abu Dhabi, including at Mubadala Investment Company, NMC HealthCare, Mediclinic Middle East and the Abu Dhabi Health Services-SEHA.

The Burjeel group will also be collaborating with Friends of Cancer Patients (FOCP)’s Pink Caravan, to encourage regular check-ups for early detection.

Wondering how to get involved? Play your part by having your annual breast cancer check-up and by downloading the Deliveroo App for more information.

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