Deliveroo and Pickl Partner Up for the Ultimate Delivery

17 November 2021 Deliveroo is no stranger to making sure your favorite food gets to your door and to celebrate the launch of Impossible™ Foods in the UAE, the platform has taken their delivery game to new heights...quite literally.

Plant based foods are no longer just a fleeting trend in the UAE, and have become increasingly popular amongst UAE residents. Just last month, Deliveroo UK reported a 105% annual increase in plant based orders with other markets following suit. To mark the arrival of Impossible™ Foods into the UAE, Deliveroo and Dubai's favorite homegrown brand Pickl, have come together to execute the ultimate delivery.

The stunt showcases a fully kitted Deliveroo rider executing the food delivery at the famous SkyDive Dubai. The skydiver jumps out of a plane at 5,000 feet to deliver the Impossible™ Burger by Pickl to none other than the #BeastoftheMiddleEast Walid Yari, making this the UAE’s first ever skydive food delivery.

Deliveroo had a stream of riders excited to participate in the stunt, however a professional skydiver was assigned to this part of the task to ensure the highest levels of safety.

Speaking about the stunt, Anis Harb, GM Deliveroo GCC said, “Over the last couple of years we have continued to see an increase in demand for plant-based foods in the UAE. At Deliveroo, we’re always looking to innovate and offer a better selection to our customers. Pickl is a homegrown brand that we all love, and we are happy to be collaborating with them on this exciting activation.”

In the past, Deliveroo has swapped out their bikes to execute multiple unique deliveries in the UAE. These included delivery from a hot air balloon to campers in the desert, delivery via jet ski to a yacht party at JBR and even a delivery on a camel in the middle of sand dunes.

Pickl’s Impossible™ Burger is now available to order exclusively via Deliveroo in Dubai.